Outzidr building Gen Z focused fashion brand | In the Spotlight
In the Spotlight – Nirmal Jain, Mani Kant Mani, and Justin Mario dive into the OUTZIDR origin story, sharing razor-sharp insights into Gen Z fashion, their distinctive test-and-react model, and how they’re building the go-to brand for Gen Z’s “going-out” style.
Why these three fashion insiders started Outzidr:
Dramatic shift in fashion consumption: Gen Z isn’t just style-savvy — they demand on-trend, now.
Underserved market: Few Indian brands truly serve the fast-evolving, trend-driven tastes of this generation.
Proven domain experience: With years of experience in the fashion ecosystem — both in India and globally — the trio knows exactly what this audience wants.
Catch OUTZIDR live on outzidr.com, and also on Myntra FWD, Agiogram, and Nykaa Fashion.
Video highlights:
01:06 - Founder background
02:38 - Why Stellaris invested in Outzidr
04:09 - Outzidr's inception story
07:12 - Supply-side tailwinds in fashion
08:51 - Team coming together
11:05 - Ideal Customer Profile (ICP)
13:48 - GenZ consumer behavior and changing fashion preferences
19:06 - Outzidr's unique Test-and-React model
22:16 - Decision-making framework for buying
25:37 - Value proposition for garmenters
27:15 - Competitive landscape in fashion
30:24 - Outzidr vs. Zudio
33:38 - Signals on what's working and what's not
36:18 - GTM/ Channel strategy
38:43 - Traction so far and near future goals
40:54 - Why did founders choose Stellaris?
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